

The most important thing is to make it more about them than about you. Then include something that shows you have done your research and have a genuine interest in helping them.

And be sure to always address the recipient by name in your email.

Visit their website and search their company on Google and LinkedIn. There are plenty of ways to gather information about prospects before you contact them so that you know as much about them as possible. Be PersonalĬonnecting with your leads is all making it personal. Feel free to copy and paste them into your own email campaigns to start using them right away. Here we offer our top 10 sales email templates that are sure to get noticed by your recipients. However, connecting with your audience on a personal level while also explaining the pain points you can solve without sounding too salesy (which is a definite turnoff) can be a delicate balancing act. In fact, it’s one of the best ways to stay in front of prospects. It’s vital in reaching out to leads and converting them to new customers.
